You're asking and I'm answering . . .
Dear Fit,
I'm in the market for a new bike, but while shopping I've noticed that there are bikes made for guys and then that company will make the same bike but designed for women. The colors are usually very feminine, which I hate. I'm wondering is it OK to go for the guy's model, or is there really a huge benefit to riding a women's specific bike?
—Tomboy Tara

This is a great question since so many of our readers are into cycling. To find out what I think read more.
Regardless of gender, you need to choose a bike that's right for your body type. Most women specific bikes are made to suit the average size woman who typically has a shorter torso than the average man, as well as shorter arms and legs. The benefit of choosing a bike designed for women is that these physical differences are taken into consideration in the construction of the geometry of the "cockpit" — the top tube, length of the handlebar stem, and the position of the seat. Here are some basic differences in women specific bikes: the frame is smaller, the distance between the seat and the handlebars is shorter, the distance from the seat to the peddles is also shorter, the brake levers are closer to account for a woman's smaller hands, and the bike is lighter weight so it's easier to carry. Sometimes the front bar is lower as well to protect your lady business in case you fall forward.
The bottom line is that women specific bikes aren't just made in girly colors, they're actually made to fit a female's body better than male specific bikes. Since fit is the most important thing, try to look beyond the color of the bicycle. If you tend to be on the shorter side, bikes designed for women will offer you more benefits in regards to fit and ease of riding. If you're taller, then the larger frame male bikes may be your best bet.
Fit's Tip: My advice is to test drive all brands and models, both male and female specific bikes. Some companies also make bikes in different sized frames such as extra small, so give those a spin too. If a rugged appearance is important to you, be sure to check out bikes made by Cannondale (like the one shown), Trek, and Giant since their women specific models don't necessarily look girlish.
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I have a pretty awesome Specialized in fire engine red. Totally not girly!