Christy, a top UK towel manufacturer, has recently brought its bath and beach towels to the US market, and I was lucky enough to test a couple of them.

The first towel I tried, which is shown above, was from the Embrace collection ($38 for one bath towel). Made from micro modal, silk, and cotton, this is, I can honestly say, the softest towel I've ever used. It feels incredibly good on your skin and is a treat to blot your face with after you've given it a good wash. I was pleased with this towel in nearly every way; however, it seemed to snag rather easily, perhaps because the silk and modal isn't as durable as cotton.
I also tried a towel from Christy's Organic line. To see how I liked this one, read more.
While I love to buy organic linens, I've been a bit skeptical of their softness and durability, based on some unhappy prior experiences, but since I'm always hoping to find another high quality organic textile, I gave this organic towel (not yet available online) a shot. Functionally, it impressed me — a quick absorber, it dried quickly, and was unbelievably softer than my set of regular cotton towels. Aesthetically, it's nothing to write home about it, but it fits the bill for the daily bath.
I would definitely recommend the organic towels, especially for daily use. If you're the kind of gal who's very careful with her bath towels, I'd recommend that you also try the silk towel — if you can avoid snagging it (I snagged it on an earring), then you're in for a treat. Check out more Christy towels here.
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Sorry, I would not pay $38 for one towel. Organic or not.